From startup roots to global impact. Built on people, purpose, and partnership.

OUR STORY

2017

Where we started

Anchora’s story began in Medellín, Colombia, not in a high-rise office building, but in a home.

Back then, we weren’t known as Anchora—we were Smart Office: a small, passionate group of people with one belief in common—that great work starts with great people.
In those early days, there were no elaborate titles, big budgets, or international clients.

There was simply trust, ownership, and the drive to build something better—for ourselves, for our families, and for the clients who took a chance on us.

2019

How we grew

As Smart Office grew, so did the vision. What started as customer support services quickly expanded into full back-office operations and business process solutions. We realized that outsourcing could—and should—be more than transactional. It could be partnership, culture, and care.

In 2019, we took a bold step by expanding internationally, launching our services in the Philippines. This move allowed us to bring our unique approach to a global stage and meet the growing needs of our clients with even more flexibility, languages, and service offerings.

2023

The Transformation to Anchora

In 2023, we evolved again—this time with a name that captured our true identity. Anchora was born, symbolizing strength, stability, and partnership.

Today, Anchora represents who we have always been at our core:

A people-first company, where growth is earned, not given.

A workplace where every team member feels ownership over their success—and their client’s success.

A true partner that helps businesses around the world scale with trust, transparency, and care

NUMBERS TELL HALF THE STORY:

departments impacted with new
systems and tools

transformed clients

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OUR PEOPLE TELL THE OTHER HALF:

MICHAEL RUBIN

CEO

MICHAEL RUBIN

CEO

As CEO, Michael personifies humble leadership. His keen mind and human centered approach have affected groundbreaking changes in the professional services industry. Michael skillfully developed a powerful operational model that enables companies to outsource successfully, and continues to be motivated by his strong desire to help others operate their business as efficiently as possible. Outside of his work investments, Michael enjoys spending time with his family and takes pride in his scholarly advancements.

ALVARO TORRES

General Manager

ALVARO TORRES

General Manager

An industrial engineer with 15 years of experience in the BPO industry, Alvaro attributes his success as a team leader to his ethics and values. True to Anchora’s core, Alvaro is driven by honesty, empathy, respect, and accountability. As a life-long learner he devours knowledge at every opportunity through reading, listening to podcasts and gleaning insight from intelligent people. A true tech guy at heart, he immerses himself in gadgets, is fascinated by video games, and has lots of fun drone flying. Above all, his greatest joy is spending quality time with his wife and two daughters.

ARI SOFAIR-FISCH

CFO

ARI SOFAIR-FISCH

CFO

As Chief Financial Officer, Ari’s strategic and analytical footprints are all over each client, department and office. Ari leads the team and clients in making profitable transactions. His diverse career in mechanical engineering, sales and as an actuarial analyst, led to a perfect amalgamation of skills to direct Anchora’s financial department. Ari cares deeply about his family, community and the world at large and tries to make a difference whenever possible. Ari spends a lot of time volunteering for various charities and coaching his sons in flag football and tee ball.

RACHEL KING

Senior Financial Manager

RACHEL KING

Senior Financial Manager

Rachel has been with Anchora from the beginning. She strives to seamlessly work with vendors, customers and employees in a professional and clear manner. Rachel holds a Masters in Social Work, which is evident in her human and caring approach. As a wife and mom, Rachel’s hands are pretty full. In her words, “Who has time for hobbies?”

DANIEL ILIYASAYEV

Director of Account Management

DANIEL ILIYASAYEV

Director of Account Management

Daniel likes getting things DONE. His every transaction is punctuated by honesty, focus and a desire for quality work. As a leader and manager, Daniel tunes into his team to help them better themselves and become successful in their respective roles. With his experience in real estate management and the pooled trust industry, he lends a unique perspective to his clients. For Daniel, every day is a chance to challenge himself. Questioning, learning, volunteering, his time is filled with ways to push beyond his comfort zone. In his spare time, Daniel enjoys taking walks with his wife and skiing!

JAMON LYONS

Head of Client Delivery

JAMON LYONS

Head of Client Delivery

Jamon loves a good challenge. He constantly seeks to create better ways to do things; carving a trail and having fun along the way. Jamon believes the wellbeing of all employees is what creates success and that everyone in a business, from bottom to top, should be given opportunities to learn and grow personally and professionally. That’s why Jamon is always focused on fostering the skills of his team leaders and positioning them for success. He wants people to be excited to come to work each day the same way he is. Jamon holds a BA in visual design. After a decade of brand design development, consulting and management, Jamon dedicates his skills and talent to Anchora clients. When he’s not helping a client succeed, Jamon enjoys writing, drumming and spending time with his little son.

TEDDY KRAVETSKY

HR and Compliance Officer

TEDDY KRAVETSKY

HR and Compliance Officer

Teddy is never happy with the status quo. As a student of the world, he’s always looking to solve problems, improve communication, perfect systems and learn more about different industries. He enjoys the challenge of making the impossible a reality. With strong organization, positivity and proactiveness, Teddy continues to build an unstoppable team. Teddy holds a BSc in health studies from the University of Waterloo and has a background in both healthcare and customer service. Previously certified as an EMT and a first aid trainer, Teddy fuses his leadership and teaching skills to help healthcare clients succeed. When he’s not working or studying various worldly topics, Teddy enjoys reading, cooking, organizing, and running.

ZACH HALPERIN

Senior Account Manager

ZACH HALPERIN

Senior Account Manager

Zach Halperin, is a young and driven Account Manager at Anchora. With an outgoing personality and a primary focus on developing strong relationships, Zach exudes enthusiasm in every interaction. His client-centric approach and empathetic nature allow him to understand unique client needs and tailor solutions that foster trust and mutual success. Through effective communication and a dedication to forging lasting partnerships, Zach Halperin drives growth and solidifies Anchora's position as a trailblazer in the industry.

ADRIAN HURTADO

Public Relations Manager

ADRIAN HURTADO

Public Relations Manager

Adrian understands the power of a positive leader and the remarkable way in which they influence people, and passionately leads by example. That is why he sees every day at work as an opportunity to be the superhero every client needs. His robust professional background in social communications and management has set the pace for his rapid growth within Anchora. Adrian finds that discovering new places is the most incredible way to discover ourselves, and is intrigued by other cultures when travelling and connecting. In his free time, he enjoys playing the guitar and spending time with family.

ISAAC TUASON

Operations and QA Director

ISAAC TUASON

Operations and QA Director

Issac believes that everyone holds the power to success. As a seasoned BPO leader with over 13 years experience, he is driven by the expectation that people should not only perform their basic responsibilities, but instead be really good at it. He is passionate about offering guidance, support, and systems to help his team tap into their full potential.

JENDY PEREZ

Account Manager

JENDY PEREZ

Account Manager

Working with Jendy is always exciting due to his upbeat and energetic attitude. He believes hard work trumps everything.Dedication and teamwork are the key components to getting things done. He is constantly striving for improvement on a daily basis, and his motivation seems to be never-ending. He is a caring person who puts his heart and soul into everything he is a part of. He was born in the Dominican Republic but has spent the majority of his life in the United States. Jendy has a passion for helping others and is constantly seeking ways to lend a hand.

MILENA MENDOZA

Systems Auditor

MILENA MENDOZA

Systems Auditor

The satisfaction Milena’s efforts brings to clients is her greatest driving force. With several years of experience in the BPO industry, she continues to acquire and perfect valuable skills to keep her at the top. Her work as a bilingual agent for many years has helped shape the skills she currently utilizes as a seasoned Team Leader.

JEREMY WALLACE

Account Manager

JEREMY WALLACE

Account Manager

Jeremy has worked in sales, marketing and education and finds that his position at Anchora allows him to fuse all his previous experience and talents to help his clients succeed. Jeremy puts a strong emphasis on communication and consistency. His respectful and human approach makes his clients feel understood and valued. He passionately builds his team allowing all to share the taste of success. Jeremy enjoys riding his bike, exercising, studying Torah and spending time with his wife and friends.

LINA OCHOA

Director of Human Resources

LINA OCHOA

Director of Human Resources

Lina is passionate about making connections with others. As an HR director for 10 years, she is thrilled to be doing what she’s best at: listening to everyone’s needs and solving their problems. Lina is an intellectual spirit who enjoys spending time with loved ones, reading and dancing.

YULIANA NIEBLES

Head of Training & Development

YULIANA NIEBLES

Head of Training & Development

Yuliana has been a driving force behind various campaigns for over 7 years, actively supporting the development of the leaders. As the head of the training department, she is not only driven by a passion to help people acquire the right skills to achieve their goals, but to help them grow as a person through it all. Yuliana boldly reflects that being part of the growth process herself has been her biggest inspiration.

SHLOMO VIEZEL

Account Manager

SHLOMO VIEZEL

Account Manager

Shlomo has one goal: to bring a personable approach to everyone he works with. He is dedicated to driving operational excellence and innovation, holding clients’ hands every step of the way to ensure they see their vision come to life. He loves traveling, spending time with his family, and is nerd for geography!

DANIELA LOPEZ

Senior Financial Manager

DANIELA LOPEZ

Senior Financial Manager

Daniela finds reward in the process of growth. In her 10 years at Anchora, she has experienced and effected a whole lot of it. Through her evolution as an agent, team leader and coordinator, her love for people and their growth has proven to be a significant factor in the impact she continues to make.

ANTON SHUSHKOV

Team Manager

ANTON SHUSHKOV

Team Manager

Anton likes to build. He's left a significant mark in the aerospace engineering and architectural software sphere. Today, he builds a dream team at Anchora. He believes that motivated employees ensure flexibility to effectively complete tasks. When he’s not working, Anton enjoys spreading joy through music and volunteering opportunities.

ALEJANDRA DONADO

Operations Manager

ALEJANDRA DONADO

Operations Manager

Alejandra’s vision is simple; to ensure quality, accuracy, and productivity through the many detailed roles she fills as a senior team leader. The root of this vision is her guarantee to meet each client’s highest expectations. Alejandra is passionate about finding joy in her work and spreading it to those around her. She believes that every challenge can become a learning experience, and is focused to making the most of every roadblock.

JOEL PEREZ

Account Manager

JOEL PEREZ

Account Manager

As an Account Manager, Joel brings dedication, organization, and a strong results-driven approach to every client relationship. Known for his reliability and clear communication, Joel takes pride in helping clients succeed by understanding their needs and delivering tailored support. Outside of work, Joel enjoys spending quality time with his family, which keeps him grounded and motivated. His passion for growth, both personal and professional, shines through in every project he takes on.

ANDRES SANCHEZ

Operations Manager

ANDRES SANCHEZ

Operations Manager

Andres is fascinated by numbers, measures, metrics, and the endless opportunities they provide to help structure and maintain teams. As a Senior Team Manager with lots of experience behind his belt filling significant administrative roles, he is the image of assertive leadership. In his spare time, Andres finds joy in exploring the magic of Harry Potter and the intricacies of Excel.

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